Selected work
Client work, start to delivery.
Brand films, packaging systems, retail and interior visualisation, campaign imagery. I direct each engagement end to end and produce it with AI in a single integrated workflow, which is why the work lands in days rather than months.
These are commercial engagements delivered through AIVERGENT, my creative production studio, for hospitality, food and beverage, venture and fashion clients, and for creative agencies working on behalf of their own brands.
Range
Product, still life, interiors, film.
Reopening package · Mayfair, London
Lazeez Mayfair
A full reopening visual package for a renovated Mayfair venue, delivered in three days.
Brief
After a full venue renovation, Lazeez Mayfair needed a complete reopening visual package, fast. The renovation had transformed the space; the brand assets had not caught up. They had a logo and a brand kit, but no exterior imagery, no reopening reel, and no plate or packaging visuals to support the relaunch on social and in house.
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01
Reopening reel
A 15 second film cut for social, built around the renovated space.
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02
Exterior imagery
Ten exterior images across day and night variations.
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03
Packaging system
Full takeaway system: boxes, bags and napkins, with logo placement across every format.
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04
Plate design
New plate concepts, visualised before anything went into production.
- 30assets delivered
- 3 daysbrief to delivery
- 10exterior images, day and night
- 1integrated workflow, no external vendors
- Brand reel
- Exterior visualisation
- Packaging system
- Plate design concepts
Investor stage brand transformation · London · 2024 to ongoing
Tahina
Multi format brand assets for a tech enabled QSR seed raise, built in three weeks instead of the usual three months.
Brief
Tahina is a London based autonomous QSR concept led by founders with more than 25 years of operational leadership at EAT, Starbucks and global hospitality. Preparing for a seed fundraise, they needed a complete brand asset package, from investor video to packaging and retail visualisation, to support investor conversations, partnership outreach and consumer facing rollout.
The starting point was a logo, a brand kit and CGI assets for the store concept. Missing was every other touchpoint required to close a fundraise and prepare for market. The traditional path would have taken four vendors, a creative agency, a CGI studio, a product photographer and a retoucher, across ten to fourteen weeks. With investor meetings already in the pipeline, that was not viable.
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01
Investor video
Brand storytelling and operational vision, cut for the raise.
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02
Packaging system
Food packaging, retail bags and presentation formats.
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03
Interior and exterior visualisation
The store concept rendered for investor presentation.
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04
Retail visualisation
Product on shelf, in real retail context.
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05
Social asset pack
Video and image, multi format, ready to schedule.
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06
Location visualisations
The store concept across deployment scenarios.
- 80+assets delivered
- 3 weeksagainst a 10 to 14 week traditional timeline
- 4 → 1vendors consolidated into one workflow
- 2024engagement start, ongoing
What would have taken ten to fourteen weeks across four vendors was delivered in three, from a single source, brand consistent throughout.
Seasonal social campaign · Romania
Kandia, Magura Christmas
A Christmas social campaign for one of Romania's largest chocolate manufacturers, shipped before the holiday rush.
Brief
Kandia, one of Romania's leading chocolate manufacturers, needed a complete Christmas social campaign for the Magura product line: Instagram and TikTok reels built for the holiday rush. Limited time before launch, multiple format variations required, full brand consistent output.
I built reels for Instagram and TikTok in multiple formats, developed visual concepts aligned to the seasonal brand language, and optimised every cut for vertical video performance across both platforms. Christmas timing is unforgiving. We delivered.
- < 30assets delivered
- < 1 weekbrief to launch
- 2platforms, Instagram and TikTok
- 1integrated workflow
- Social reels
- Seasonal campaign
- Multi platform
- Vertical video
Explainer film · Venture capital · 2024
The Next Sequence
A mission critical explainer film for a venture capital firm's event launch, delivered in five days.
Brief
The Next Sequence needed an explainer film for a high stakes event launch, with five days from brief to delivery. Traditional production timelines start at three to four weeks. Standard agency quotes exceeded the budget. The constraint was unforgiving: enterprise quality on startup velocity.
I developed the script around the firm's positioning, produced the visuals with custom image generation that held the brand's level of sophistication, and delivered professional grade voiceover without studio overhead. End to end, single workflow, zero external vendors, complete creative control.
- 5 daysbrief to delivery
- 70%faster than traditional production
- 30%cost reduction against standard agency rates
- 0external vendors
- Script
- Visual production
- Voiceover
- Final edit
AI fashion design · 2023
Tommy Hilfiger
The work that proved AI native creative direction could meet luxury craft on its own terms.
What it proved
In 2023, Tommy Hilfiger represented something the fashion industry had not yet validated: that AI native creative direction could meet luxury craft on its own terms. Not as a tool. Not as a cost reduction. As a creative practice in its own right, capable of holding the weight of a heritage brand at its highest expression.
AI and creative vision are not in opposition, they are how brands will make beautiful things. Speed and craft stop trading against each other once the creator holds full control of the outcome. Luxury can move at the velocity of the moment without losing its soul. This work made me the world's first recognised AI Fashion Designer, and it became the foundation for everything I build today.
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01
AI Fashion Prize
Winning look for Tommy Hilfiger.
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02
Featured by Meta and L'Oréal
Cited in industry work on AI and creativity.
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03
Harvard, Cannes Lions, Milano Fashion Institute
Invited talks on the practice behind the work.
Ongoing · Creative agency partnerships
Asset packs and campaign components, on demand.
I also partner with creative agencies, delivering AI asset packs at velocity for their brand clients across categories: beauty, fragrance, luxury furniture, real estate and hospitality, automotive and lifestyle.
How these run
Stock style or campaign bound, single format or multi format, scoped per brief. These engagements are typically rapid: under one week, under 30 assets per drop. Brand consistent, format flexible, ready to use across the agency's own deliverables. Selected partnerships only.
- Global beauty and fragrance
- Luxury furniture and interior visualisation
- Hospitality and editorial lifestyle
Commission
Building something I should see?
Reopening a venue, preparing a raise, launching a season, or filling an agency brief at short notice. Tell me the deadline and the deliverables, and I will tell you what is possible.
