Dr. Irina Raicu.

Creative Practice · Fashion

Collections, not images.

Fashion is where I work in series. Every piece belongs to a set with a material rule, a color logic, and a defined cast. Denim runs through most of it, cut like tailoring: darts, boning, canvas, visible hardware.

Four series, selected from a much larger catalog.

Four looks on a red carpet in a chandeliered cinema lobby: lilac denim on a black lacquered-head mannequin, blue denim worn by a dark-haired woman, red denim on a second lacquered-head mannequin, and orange denim on a white-headed mannequin, with brass stanchions and velvet ropes down both sides.

How the work is made

Three rules I keep.

I was raised in my mother's fashion atelier, where I learned that a collection is a set of decisions before it is a set of pictures. These rules survived.

Rule 1

One material, one series

Denim is the constant. Working inside a single material forces the design work into cut, weight, wash, and hardware, which is where garments are actually decided. When a series leaves denim, it leaves on purpose.

Rule 2

The cast is part of the garment

A robot mannequin carries the clothes in several series, sometimes alone and sometimes beside a model in the same fabric. The mannequin is not a stand. It changes the proportion, the joints, and how the eye reads the seam.

Rule 3

Finish it like it will be made

Boning, pin placement, chain gauge, the direction of a topstitch. These get resolved even when a piece stays digital, because a garment that could not be constructed shows.

The garments are made digitally. That changes how a collection gets developed, not what makes one good. This practice runs alongside my enterprise work, not instead of it.

Series 01

Fashion Robots

Six looks on the robot mannequin alone, front on, against a plain sweep, with no model and no set. Construction has nowhere to hide.

Each head is different on purpose: lacquered black, a gray molded face, a hooded mask, a sculpted classical head. Changing the head changes how forgiving the silhouette looks. The garments run from a distressed denim trench to an off-white denim tuxedo.

A distressed indigo denim trench coat with pin-trimmed lapels worn over a denim corset and wide pleated denim trousers, on a mannequin whose pale molded face sits inside a denim hood edged with rows of safety pins, against a plain pale sweep.
A navy denim blazer with pinned lapels over a denim bra top and high-waisted denim jeans, on a mannequin with a gray molded head, holding a small denim bag on a chain, against a white sweep.
An oxblood denim jacket trimmed with safety pins over a matching bandeau and oxblood jeans, on a mannequin with a black lacquered head and a safety-pin collar, holding a small hard-sided trunk bag, against a white sweep.
An olive utility jacket with patch pockets over an olive top and wide olive trousers with buckled cuffs, on a mannequin with a black lacquered head and chrome hands, holding an olive top-handle bag, against a white sweep.
An off-white denim tuxedo of cropped jacket, waistcoat, and jeans set with rows of gold and silver safety pins, on a mannequin with a black lacquered head and black gloves, holding a pale blue denim top-handle bag, worn with black and gold platform boots.
A pin-trimmed denim jacket over a denim bra top and knee-length denim skirt, on a mannequin with a sculpted human face, molded silver hair, and exposed jointed legs, holding a small pinned denim bag, against a white sweep.

Fashion Robots · six looks · denim, on the mannequin

A floor-length gown built from overlapping petal panels in brown with pink dots over cream dotted layers, several panels printed with black and white Hollywood street scenes, worn with a small blue denim bag and gold cuffs.
A cream dress with cobalt dots, a laced corset bodice, and a wide tiered circle skirt caught mid-turn so the red and denim underlayers show, worn with a small blue denim box bag.
An off-shoulder cream dress with cobalt dots, a wide folded portrait collar, and an asymmetric hem, its bodice and skirt panels printed with film strips and postcard scenes, closed with rows of gold safety pins.
A black denim jacket and skirt printed with large red and white dots, both sleeves built out into wide ruffled curves, with pointed handkerchief hems, worn with dark oval sunglasses.

Series 03

Souvenir

Photographs out of the movies, used as material. Film strips, cameras, printed cards, postcard scenes, Hollywood and Beverly Hills panels, sized to the panel and cut off at the seam rather than centered politely inside it. Cinema is the source, not the styling.

A denim blazer and matching mini skirt printed in blue and white with the Hollywood sign, a film camera, palm trees, and a Malibu shoreline, worn with a printed denim clutch and printed denim boots against a white sweep.
A woman in sunglasses and a robot mannequin with a lacquered black head, both in lilac denim printed with Beverly Hills street panels and dotted trims, walking a red carpet beneath a gilded staircase and lit wall sconces.
A cream halter top and high-waisted cream trousers printed with Sunset Boulevard and Hollywood panels and scattered gold stars, fastened with gold safety pins, worn with a blue denim clutch against a white sweep.
The same cream halter and cropped trousers seen from behind, with cinema fronts and a Hollywood Boulevard panel printed down the leg, an open back closed by gold pins, worn with nude platform heels.
A denim jacket and a slit denim skirt printed with blue-toned photographic portraits, fastened with gold buttons, worn with a navy clutch against a pale sweep.
A patchwork bustier dress in two blues, its panels cut from palm-tree photographs, checkerboard squares, and dotted denim, worn with buckled denim boots and a small metallic blue bag.
A pale pink denim bra top and mini skirt printed with palm trees and a street scene, trimmed with gold safety pins and studs, worn with a blue denim top-handle bag.
A floor-length cream column dress with green dots, crossed by a lilac sash printed with camera icons and a Hollywood panel, closed with oversized safety pins and worn with a small white box bag.
A fitted dress printed with cards laid out like social-media posts, checkerboard and palm-tree panels, with long printed streamers falling from the hip and a blue denim bag covered in app icons.
Pale blue wide-leg cargo trousers patched with printed cards laid out like social-media posts, worn with a denim bra top, a small denim crossbody bag, and oversized safety pins as trim.
A woman walking on a coastal road lined with palm trees, in a green mini dress and matching long-sleeve bolero printed with small palms and film-strip panels of beach scenes, closed with safety pins and carrying a green envelope clutch.
A woman seated on stone steps against an ochre wall in a black denim jacket and skirt embroidered with cameras, hearts, starbursts, and a red-carpet motif, carrying a camera-shaped denim bag on a chain and wearing knee-high denim platform boots.
A woman on a street in a black denim blazer and matching mini skirt, holding a denim bag shaped like a camera on a strap, with camera-shaped drop earrings and red lipstick.
A woman laughing against a plain ochre wall, wearing a black denim blazer as a dress printed with white and yellow illustrated cameras, with a camera-lens pendant and black ankle boots.
A woman laughing against a pale wall in a black denim blazer and skirt embroidered with cameras, flashbulbs, and starbursts, wearing camera-shaped earrings and printed denim boots.
Four printed denim looks in lilac, blue, red, and orange lined up on a red carpet in a chandeliered cinema lobby, three on mannequins and one worn by a woman, with brass stanchions and velvet ropes down both sides.

Souvenir · sixteen frames · film strips, cameras, printed cards, Hollywood and Beverly Hills panels

Series 04

Hardware

Objects. Cast gold faces, a flower set as a watch, a padded clutch on a chain, boots trimmed with chain. Designed to the same rules as the garments and finished tighter.

Accessories are where a collection either holds together or stops pretending. These were developed against the denim series rather than after it, so the chain gauge on the boot matches the chain on the bag, and the face casts match the mannequin heads.

A pair of gold drop earrings, each a hammered gold face with pearl-set eyes and a pearl inset at the mouth, hung from a domed gold stud with a pearl drop on a fine chain below.
A gold cuff watch with a scalloped flower-shaped case, a deep red enamel dial, a sculpted white center motif, gold hands, and gold leaf forms along the band, resting against a large green leaf.
A red clutch built from padded plaited tubes, with a gold frame, gold clasp hardware, and a heavy gold curb chain strap, on a pale gray surface.
A pair of cream knee-high boots with a heavy gold curb chain across the vamp, a red block heel and red lug sole, and a gold buckle at the top of the shaft, leaning against a red box.

Hardware · four objects · gold, enamel, pearl, chain

Recognition

Where the work has been seen.

  • Tommy Hilfiger AI Fashion Design award Award winner2023
  • Ecoolska AI Fashion Design award Award winner2023
  • L'Oréal BEAUTYV3RSE, The Hug Private exhibition, New York2023
  • New York AI Fashion Week Soho House2023
  • The Fashion DAO Show at NFT.NYC Runway2023
  • Microsoft Art Collection RedmondJuly 2022
  • Milano Fashion Institute and London College of Fashion Teaching
  • Tommy Hilfiger
  • Microsoft
  • Meta
  • Forbes
  • Jing Daily
  • Bazaar Art
  • The Recursive
  • Prima TV
  • Antena
  • La French Tech
  • Institut Francais
  • DRESSX
  • Decentraland
  • NFT Bucharest

Speaking and teaching are listed on the speaking page.

Speaking and teaching

Work together

Commissions, collections, and campaign work.

Collection and campaign work, commissions, and collaborations with houses and premium brands that want the design work done properly rather than quickly. Tell me the brief, the timeline, and who signs it off.