Tahina / Investor stage brand transformation / London, 2024 to ongoing
Tahina
Multi format brand assets for a tech enabled QSR seed raise, built in three weeks instead of the usual three months.
Brief
Tahina is a London based autonomous QSR concept led by founders with more than 25 years of operational leadership at EAT, Starbucks and global hospitality. Preparing for a seed fundraise, they needed a complete brand asset package, from investor video to packaging and retail visualisation, to support investor conversations, partnership outreach and consumer facing rollout.
The starting point was a logo, a brand kit and CGI assets for the store concept. Missing was every other touchpoint required to close a fundraise and prepare for market. The traditional path would have taken four vendors, a creative agency, a CGI studio, a product photographer and a retoucher, across ten to fourteen weeks. With investor meetings already in the pipeline, that was not viable.
What I built
Six touchpoints, one source.
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01
Investor video
Brand storytelling and operational vision, cut for the raise.
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02
Packaging system
Food packaging, retail bags and presentation formats.
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03
Interior and exterior visualisation
The store concept rendered for investor presentation.
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04
Retail visualisation
Product on shelf, in real retail context.
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05
Social asset pack
Video and image, multi format, ready to schedule.
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06
Location visualisations
The store concept across deployment scenarios.
The work
The brand, resolved across every format.
Results
Delivered.
- 80+assets delivered
- 3weeks, against 10 to 14
- 4 → 1vendors consolidated
- 2024engagement start, ongoing
What would have taken ten to fourteen weeks across four vendors was delivered in three, from a single source, brand consistent throughout.
New briefs
Building something I should see?
Reopening a venue, preparing a raise, launching a season, or filling an agency brief at short notice. Tell me the deadline and the deliverables, and I will tell you what is possible.