Dr. Irina Raicu.
A navy Lazeez Mayfair plate with a patterned rim, holding whipped fava with pomegranate seeds and flatbread

Lazeez Mayfair / Hospitality / London

Lazeez Mayfair

A full reopening visual package for a renovated Mayfair venue, delivered in three days.

Brief

After a full venue renovation, Lazeez Mayfair needed a complete reopening visual package, fast. The renovation had transformed the space; the brand assets had not caught up. They had a logo and a brand kit, but no exterior imagery, no reopening reel, and no plate or packaging visuals to support the relaunch on social and in house.

What I built

Four deliverables, one workflow.

  • 01

    Reopening reel

    A 15 second film cut for social, built around the renovated space.

  • 02

    Exterior imagery

    Ten exterior images across day and night variations.

  • 03

    Packaging system

    Full takeaway system: boxes, bags and napkins, with logo placement across every format.

  • 04

    Plate design

    New plate concepts, visualised before anything went into production.

The work

Plate concepts, visualised before production.

A navy Lazeez Mayfair plate with a patterned rim, holding whipped fava with pomegranate seeds and flatbread
Lazeez Mayfair / Plate design / Mezze
A navy Lazeez Mayfair plate of halloumi and tomatoes in a red sauce
Lazeez Mayfair / Plate design / Halloumi
A navy Lazeez Mayfair plate of seasoned fries with a dip and a lime wedge
Lazeez Mayfair / Plate design / Fries
A navy Lazeez Mayfair plate of calamari rings with dip and a lemon wedge
Lazeez Mayfair / Plate design / Calamari
A navy Lazeez Mayfair plate of falafel, fries and hummus
Lazeez Mayfair / Plate design / Falafel
The orange Lazeez Mayfair plate on its own, showing the rim pattern
Lazeez Mayfair / Plate design / Pattern, orange colourway
An orange rimmed Lazeez Mayfair plate of lamb chops with yoghurt and pomegranate
Lazeez Mayfair / Plate design / Lamb, orange rim
A white Lazeez Mayfair plate of lamb chops with yoghurt and pomegranate
Lazeez Mayfair / Plate design / Lamb, white plate

Results

Delivered.

  • 30assets delivered
  • 3days, brief to delivery
  • 10exterior images
  • 1integrated workflow
  • Brand reel
  • Exterior visualisation
  • Packaging system
  • Plate design concepts

Published

Published on the venue's own channel, @lazeezmayfair
Store interior with green banquette seating, timber slat ceiling and arched windows

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