Dr. Irina Raicu.

Enterprise AI adoption

I build the system that turns AI access into daily work.

I work with leaders and operators to diagnose where AI belongs, rebuild workflows, govern what reaches production and measure the result.

  • Former Microsoft Global AI Director
  • Founder, Institute for Applied AI
  • PhD in AI
Dr. Irina Raicu speaking at Microsoft Partner Awards 2024

The operator’s method

Diagnose. Build with the work. Scale what proves value.

  • 01

    Diagnose the work

    Operating principle

    Start with real usage, friction, skill gaps and the tools people are already building, rather than a platform choice.

    The work

    Interview operators and decision-makers with one fixed diagnostic. Map repeated needs, case complexity and where the current tools are being quietly worked around.

    Output

    An adoption diagnosis, use-case inventory and leadership proposal.

  • 02

    Build with the operators

    Operating principle

    The people who know the work design the workflow, the knowledge and the checking step.

    The work

    Create a champion network, peer-led learning, role-specific credentials and living tools people can use inside the workflow.

    Output

    Working workflows, a champion network and evidence of capability.

  • 03

    Scale what proves value

    Operating principle

    Use cases earn their way to production through clear gates. Weak ideas stop early; useful work is reused.

    The work

    Set hub-and-spoke ownership, governance, the knowledge feedback loop, role changes and a scorecard tied to business outcomes.

    Output

    A governed portfolio, operating cadence and value scorecard.

Selected result

Global adoption at Microsoft.

Copilot and AI adoption across a 2,000+ person support organization.

I designed a hub-and-spoke model connecting a central AI Innovation Hub with regional leads, managers, practitioners and a 65-person champion network.

More than ten use cases were assessed. Four moved to production.

Long-form conversation

Why AI adoption is an operating problem.

Dr. Irina Raicu in conversation on the REWIRED Podcast
REWIRED Podcast

“70% of what makes AI work has nothing to do with the tools.”

  • 01

    Why imposed tools are quietly demoted

  • 02

    Why adoption follows real capability

  • 03

    Why value is measured by use case, not agent count

Ways to work

Four places an engagement can start.

  • 01

    Adoption diagnosis

    A fixed diagnostic across leaders and operators, ending in a use-case inventory and a plan.

  • 02

    Operating model & governance

    Decision rights, intake, review gates, regional ownership and the path to production.

  • 03

    Workflow & workforce redesign

    Human-agent handoffs, manager expectations, role changes and a champion network.

  • 04

    Portfolio & value measurement

    A ranked portfolio with baselines, evidence levels and a cadence for deciding what scales.

Team programs

Bring one real workflow.

Institute for Applied AI

Teams rebuild work they already do, test it against a written standard and record the result. No demo workflow. No generic prompt library.

  • 01

    Diagnosis

    Choose the workflow, risks and baseline.

  • 02

    Build

    Rework it with the team that owns it.

  • 03

    Capability Pack

    Keep the workflow, test result and evidence.