Dr. Irina Raicu.

Enterprise AI transformation · Creative direction

An AI transformation executive with a parallel creative practice.

Enterprise AI operating models, use-case portfolios, and adoption at global scale. Plus a body of creative work with its own audience.

I work on AI operating models, use-case portfolios, adoption at global scale, workforce redesign, executive education, robot image architecture, fashion direction and fashion, robots and art.

Dr. Irina Raicu in a navy double-breasted blazer
Dr. Irina Raicu · former Microsoft Global AI Director · PhD in AI

Selected clients, stages and press

  • Microsoft
  • Meta
  • Garmin
  • Cannes Lions
  • Tommy Hilfiger
  • Forbes

Two practices

The work has to hold up in the real world.

Dr. Irina Raicu speaking at Microsoft Partner Awards 2024

Enterprise AI

Make AI a managed part of the business.

I help leadership teams choose the work, set ownership and measure what changed.

Enterprise AI ↗
Three robot mannequins in lilac, red and orange printed denim standing with Irina Raicu in blue denim on the red carpet of a vintage cinema lobby

Creative practice

Build the image people remember.

Robots, fashion, films and art for launches, collections and cultural moments.

Creative practice ↗

Selected proof

Operator record. Public record.

Now

Applied AI, taught on real work.

At the Institute for Applied AI, teams bring a recurring workflow, rebuild it with AI and test the result against a written standard.

  1. 01

    Diagnose the work

  2. 02

    Build and test

  3. 03

    Record the evidence

Institute for Applied AI ↗

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