Dr. Irina Raicu.

Enterprise AI transformation · Creative direction

An AI transformation executive with a parallel creative practice.

Enterprise AI operating models, use-case portfolios, and adoption at global scale. Plus a body of creative work with its own audience.

I work on AI operating models, use-case portfolios, adoption at global scale, workforce redesign, executive education, robot image architecture, fashion direction and machine-made images.

Dr. Irina Raicu in a navy double-breasted blazer
Dr. Irina Raicu · former Microsoft Global AI Director · PhD in AI

Selected clients, stages and press

  • Microsoft
  • Meta
  • Garmin
  • Cannes Lions
  • Tommy Hilfiger
  • Forbes

Two practices

The work has to hold up in the real world.

Dr. Irina Raicu speaking at Microsoft Partner Awards 2024

Enterprise AI

Make AI a managed part of the business.

I help leadership teams choose the work, set ownership and measure what changed.

Enterprise AI
Three robot mannequins in lilac, red and orange printed denim standing with Irina Raicu in blue denim on the red carpet of a vintage cinema lobby

Creative practice

Build the image people remember.

Robots, fashion, films and art for launches, collections and cultural moments.

Creative practice

Selected proof

Operator record. Public record.

Now

Applied AI, taught on real work.

At the Institute for Applied AI, teams bring a recurring workflow, rebuild it with AI and test the result against a written standard.

  1. 01

    Diagnose the work

  2. 02

    Build and test

  3. 03

    Record the evidence

Institute for Applied AI

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