Across 15+ years in technology and consulting, including IBM, Accenture and Microsoft, I have helped teams translate emerging technology into practical business impact. As an AI Principal Product Manager I built custom AI Copilots for private clouds, then as Global AI Leader at Microsoft I led Copilot adoption across 2,000+ employees, reaching 90%+ adoption and over $3M in documented operational savings. Today I work with leaders, enterprises and brands to build AI capability that can be used, trusted and proven, from executive workshops and adoption programs to AI-native products and production systems.
AI strategy · Creative technology · Enterprise adoption
Turning AI from experiment into capability.
AI strategist, creative technologist and founder working at the intersection of enterprise AI adoption, creative production, and human-led transformation.
Founder of the Institute for Applied AI and AIVERGENT, I translate emerging technology into practical operating models, workshops, production systems and market-ready creative work for leaders and teams.
“Machines may not think or feel, but in human hands, they become instruments of beauty.”
Dr. Irina Raicu
AI adoption leader · creative AI pioneer · founder of Institute for Applied AI and AIVERGENT
In short
From emerging technology to measurable business impact.
$3M+documented operational savings from Microsoft Copilot adoption
2,000+employees reached, with 90%+ Copilot adoption as Global AI Leader
15+years across AI, enterprise technology, consulting and creative transformation
2026named Judge for Microsoft Imagine Cup World Championship
AI + Creativityfeatured contributor in Meta for Business whitepaper
Featured in & partners
Trusted by brands, press and institutions.
What I do
Three ways the work shows up.
Speaking & Advisory
Keynotes and executive workshops on AI adoption, agentic organizations and future-ready brands, for Meta, Garmin, Milano Fashion Institute and more.
See talks & press →Ventures & Consulting
Founder of the Institute for Applied AI (capability & adoption) and AIVERGENT, plus advisory and consulting that help enterprises and brands turn AI into operating capability.
Work with me →Creative AI Art & Production
Award-winning AI art and fashion design, recognised by Tommy Hilfiger and L'Oréal, plus end-to-end AI production for campaigns, shown from Brooklyn Fashion Week to AI Fashion Week.
View the art →On stage & in studio
Interviews & Events
Keynotes, panels and executive workshops on enterprise AI adoption and transformation, from Microsoft and the 2026 Imagine Cup to Meta, Garmin, Cannes Lions and beyond.
01 / 08
Creative AI
Where computation becomes craft.
Selected pieces from the art & fashion work. Explore the full series by theme.
On the podcast
“70% of what makes AI work has nothing to do with the tools.”
A long-form conversation on the REWIRED Podcast about AI adoption, creativity, and what actually drives results inside organizations.
Listen to the episode“AI does not replace the decision. It moves the decision to which work you hand a model, and how you check what comes back.”
Positioning note
Best fit: executive AI events and leadership programs on AI transformation and the future-ready organization; innovation forums and creative-technology summits; fashion and luxury innovation; women in AI panels; and hands-on workshops for teams that need to turn AI curiosity into capability.
Let's build AI capability that's used, trusted and proven.
For keynotes, workshops, advisory, creative AI projects or commissions, I'd love to hear from you.
Get in touch