Tommy Hilfiger / AI fashion design / 2023
Tommy Hilfiger ×
Metaverse Fashion Week 2023
Created winning AI designs in the Tommy Hilfiger AI design competition, selected by Tommy Hilfiger himself and produced by DRESSX as digital wearables.
The story
Three days, one brief
In March 2023, Tommy Hilfiger and DRESSX invited creators to reinterpret a prep classic using AI during Metaverse Fashion Week in Decentraland. The brief allowed three days, with written prompts and Hilfiger branding carried through the design.
My bubble puffer exaggerates a familiar outerwear shape into rounded, sculptural volumes. Red, white and navy keep the silhouette rooted in Tommy Hilfiger’s visual language.
Chosen by Tommy Hilfiger
On 31 March, Tommy Hilfiger announced the winners he had selected personally. DRESSX developed the winning designs as digital fashion collectibles, AR filters and wearables for Decentraland. It remains the work the rest of my practice is built on.
Featured in
DRESSX’s winner announcement, naming Irina Raicu ↗
DRESSX × Tommy Hilfiger: the project ↗
New briefs
Building something I should see?
Reopening a venue, preparing a raise, launching a season, or filling an agency brief at short notice. Tell me the deadline and the deliverables, and I will tell you what is possible.