Dr. Irina Raicu.
A snow globe holding a lit winter scene, standing in snow beside a wrapped gift under a full moon

Kandia, Magura / Seasonal social campaign / Romania

Kandia, Magura Christmas

A Christmas social campaign for one of Romania's largest chocolate manufacturers, shipped before the holiday rush.

Brief

Kandia, one of Romania's leading chocolate manufacturers, needed a complete Christmas social campaign for the Magura product line: Instagram and TikTok reels built for the holiday rush. Limited time before launch, multiple format variations required, full brand consistent output.

I built reels for Instagram and TikTok in multiple formats, developed visual concepts aligned to the seasonal brand language, and optimised every cut for vertical video performance across both platforms. Christmas timing is unforgiving. We delivered.

Results

Delivered.

  • < 30assets delivered
  • < 1week, brief to launch
  • 2platforms
  • 1integrated workflow
  • Social reels
  • Seasonal campaign
  • Multi platform
  • Vertical video

Published

Published on the brand's own channel, @prajituramagura
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