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  • Writer's pictureIrina Raicu

Dior and Johnny Depp - AI Marketing Campaign for Dior Sauvage

I am delighted to share with you my latest project I’ve been working on - a captivating photoshoot featuring the legendary Johnny Depp for Parfums Christian Dior's iconic perfume, Sauvage , using Generative AI. 📸✨


I employed Generative AI to create stunning visuals that transported Johnny Depp to various wild and mesmerizing environments. From fiery lava landscapes to majestic mountains, from the picturesque countryside of France to breathtaking ocean views, each image perfectly embodied the essence of "sauvage" (meaning "wild" in French) that Dior sought to capture.




Dior, renowned for its unparalleled elegance and timeless style, has further solidified its relationship with Johnny Depp by signing him to an unprecedented three-year deal, making it the largest men's fragrance pact ever. With sources estimating the deal to be upwards of $20 million, Dior has recognized Depp's immense appeal and enduring star power.


I am happy to showcase the immense possibilities that Generative AI offers in the realm of commercial advertising. This use case exemplifies the synergy between a legendary fashion house like Dior and cutting-edge AI technology, resulting in captivating visuals that truly embody the spirit of Sauvage.


Join me in my Generative AI adventure of exploring limitless possibilities of creation!




The machine does not have consciousness, but it creates together with a human.





P.S. This content serves as a personal exploration of Generative AI in creative industries for experimental purposes, strictly adhering to fair use principles and without any commercial intent. The inclusion of actors and brands in this use case does not imply affiliation or endorsement in any manner. All trademarks and logos mentioned belong to their respective owners and are acknowledged as their exclusive property.

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