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  • Writer's pictureIrina Raicu

Desigual launches its first made-to-order collection generated with AI

Desigual, the iconic Spanish fashion brand known for its bold designs and vibrant creations, has once again set the bar high with its latest innovation – the Demand Collection. In an ever-evolving fashion landscape, Desigual remains committed to pushing boundaries and redefining the art of fashion.


The AI Revolution in Fashion

So, what's all the buzz about AI in fashion? Let's break it down.


The capsule collection is now available on the brand's website in Spain, Germany, France and Italy - Desigual


Desigual has teamed up with AI technology to revolutionize the way we experience fashion. Gone are the days of one-size-fits-all collections. With AI, Desigual is delivering a tailored fashion experience like never before.


What Makes the Demand Collection Stand Out?

  1. Sustainability Redefined: Desigual understands the importance of sustainable fashion, and this collection is a testament to that commitment. AI plays a pivotal role in optimizing production, minimizing waste, and ensuring that only what's in demand is created.

  2. Your Unique Style: AI algorithms analyze individual customer data and global fashion trends to create pieces that resonate with you personally. It's like having your own fashion genie that anticipates your style desires.

  3. Fashion at the Speed of Light: AI enables Desigual to respond swiftly to changing trends, ensuring that you have access to the latest fashion must-haves. Stay ahead of the curve effortlessly!

How Does It Work?

The magic happens when AI sifts through mountains of data, including social media trends and customer preferences, to predict what's hot in the world of fashion. Imagine having a fashion-savvy friend who knows your style inside out – that's what AI brings to the table!


A Revolution for Fashion Enthusiasts

The Desigual Demand Collection represents the evolution of fashion retail. It's not just about staying ahead of trends; it's about celebrating your unique style journey.


A Glimpse into the Fashion Future

AI is not only transforming the way we shop but also reducing the environmental footprint of the fashion industry. It's a win-win situation!


Join the Fashion Revolution

Whether you're a devoted Desigual fan or simply intrigued by the fusion of fashion and technology, the Demand Collection is a must-experience moment. It's proof that AI can revolutionize the world of fashion, making it more sustainable, efficient, and, most importantly, enjoyable.




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