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  • Writer's pictureIrina Raicu

AI-Generated Fashion: Balenciaga's Sweet Spot of Creativity, Efficiency, and Sustainability

One of my first AI-generated fashion concepts imagined a world where the iconic design of Nestlé's KitKat wrappers inspires BALENCIAGA's advanced avant-garde pieces.


Now I've revisited that concept with the latest tech advancements. AI brings a new level of efficiency to the design process, freeing designers from the constraints of time and allowing them to focus on the creative side of fashion. It's the sweet spot between creativity, efficiency, and commercial feasibility.


But this isn't just about efficiency. It's about sustainability too. By prototyping digitally and using AI to refine designs before they go into production, we can significantly reduce the carbon footprint of the fashion industry.




As we move towards a digital-first future, I'm excited to see the new Balenciaga Spring 24 collection in digital format. This is just the beginning of a revolution in fashion design, and I'm more than happy to be part of it.





Disclaimer: This content serves as a personal exploration of Generative AI in creative industries for experimental purposes, strictly adhering to fair use principles and without any commercial intent. The inclusion of brands in this use case does not imply affiliation or endorsement in any manner. All trademarks and logos mentioned belong to their respective owners and are acknowledged as their exclusive property.

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